On 15 September 2005, for the first time ever, the United Nations allowed an advocacy group to project a message of hope and activism on the side of the UN General Assembly Building. ONE: The Campaign to Make Poverty History, joining with the Global Call to Action Against Poverty (GCAP) and UN Millennium Campaign, projected a giant white band, the international symbol of over 75 national campaigns against poverty worldwide, on the front of the UN General Assembly Building.
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